Key Responsibilities and Skills
We’re looking for a dynamic, digitally-savvy marketing intern to help us build and execute a data-driven digital marketing strategy targeted at our small and medium-sized business (SMB) client base. You’ll work directly with our Chief Commercial Officer and have real input into the direction of our marketing efforts – this is a really great opportunity for your CV!
You’ll spend the summer:
- Researching SMB audiences and identifying the most effective digital channels to reach them
- Developing and documenting a digital marketing strategy with clear objectives, channels, messaging and KPIs
- Creating compelling content for social media, email campaigns, and the SmartPA website
- Managing and growing our social media presence (particularly focused onInstagram,Facebook,Xand possibly TikTok)
- Analysing paid digital campaigns (Google Ads, LinkedIn Ads)
- Using analytics tools to track performance and make data-led recommendations
- Supporting SEO activities including keyword research and on-page optimisation
- Collaborating with the widerGrowthteam on lead generation campaigns
- Presenting findings and strategy updates to senior stakeholders
This internship is a genuine opportunity to shape how we reach and engage the businesses that need us most.
Experience
Essential: - Currently studying for a degree in Marketing, Digital Marketing, Business or a closely related discipline (2nd or 3rd year)
- Strong understanding of major social media platforms and digital marketing principles
- Analytical mindset — comfortable working with data and drawing actionable insights
- Excellent written communication skills with an eye for engaging copy
- Proactive, self-starter attitude with strong organisational skills
- Genuine interest in the SMB landscape and B2B marketing
Desirable: - Hands-on experience with tools such as HubSpot
- Familiarity with paid social or PPC advertising
- Basic knowledge of SEO best practices
- Experience managing social media accounts (personal or professional)
- InDesignor basic design skills a bonus
Schedule
This is a remote role however you would be welcome to travel to our Edinburgh City Centre office from time to time. We’re flexible on exact arrangements and happy to discuss what works for you.
Job Type
Full-time
Temporary (10-12 weeks)
What's in it for you?
- Real-world experience building a B2B digital marketing strategy from the ground up
- Direct mentorship from a senior commercial leader
- Exposure to the fast-growing virtual services and business automation sector
- A tangible portfolio piece: a fully developed digital marketing strategy
- Potential for ongoing or graduate-level opportunities for the right candidate
- A hybrid working environment with time in our vibrant Edinburgh city-centre office
For application, we will need a copy of your CV and a short cover letter (no more than one page) telling us why you’re excited about this role and what you’d bring to SmartPA’s digital marketing strategy.
We’d love to see examples of any marketing work, campaigns, or projects you’ve been involved in — even if they’re from university assignments or personal projects.
If you need more information please contact our Chief Commercial Officer, Jo at
Jo.styles@smart-pa.comAbout us
At SmartPA, we don’t just provide support – we transform it. Our vision is to deliver a world-class, human-centred, tech-enabled PA and admin service that delivers measurable results, today and into the future.
Trusted by global leaders in industries like tech, automotive, retail and legal, we’re the engine behind smarter, more efficient operations. With a vibrant, client-focused culture and a team driven by creativity, no two days at SmartPA are ever the same!
As we continue to grow rapidly, this is your opportunity to join us on the journey to becoming the most optimised administrative organisation in the world. If you’re ready to challenge the status quo and create meaningful impact, we want to hear from you!
